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The Battle of Influence – Customer Service and PR at the Core | Klout & Kred
What’s it really about. The debate over the accuracy of various “Influence” Measurement tools has been a popular one on Twitter. What this story is really about though is not who the king of measuring...
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Is Pinterest the New Mall of America? The Shopper’s Playground? #SMM #Study...
English: Red Pinterest logo (Photo credit: Wikipedia) Recent Studies Suggest Pinterest is More Successful at Click Through Sales Then You Might Think. In view of this, a discussion on strategy and...
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#BWENY : @PeterShankman Shares His Advice on Marketing, Blogging and The...
Peter Shankman is an inspirational being in marketing, service and social media.Today at Blogworld New York, he shared his take on success, and it didn’t revolve around social media, it revolved around...
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The Art of Blogging – Emerging Culture in Communication #ProBlogging #HowTo
I recently decided to try a new idea in blogging. I was driving down to Blog World New York (a 6 hour drive) and I found myself really wanting to blog. It’s rare that I have such long stretches of time...
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The Social Sometimes Forget to Use Social | Networking | LinkedIn
This post is about recognition and extending the value in our networks and connections to translate into the “real world”. We are overloaded with Social Networks, we participate actively, we manage our...
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Warning: Social Media May Cause Aggression | Mobile Marketing
If you work in customer service, if you own a business, if you manage a team, you need to read this, and in fact, you need to share this with them. Share this if you care about customer service. This...
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Seduced by the numbers? The Honeymoon is Over.The Value of a Facebook Like...
The biggest challenge faced by social media professionals entering an organization who is at the onset of social media integration will be confronting the popular misconception that “likes” on Facebook...
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Fast Track Marketing: QR Code Driving Fans Closer |Strategy|Engagement
QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on walls, magazines, newspapers, billboards, TV...
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When Search Engine Giants Turn to Print – Your Marketing Strategy
Fading printers sign on an old stone wall – is print a thing of the past? According to a recent infographic focusing on the demographics of online users, over 66% of adults are connected to a social...
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Navigating The Buzz of Branding: Start Here.
People aren’t looking for an ad,they aren’t looking to buy something.They are looking for a connection. How do you do that? #branding I am going to be speaking to a group of Insurance Brokers this...
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Social Media Timing is Everything: Understanding Automation’s Role in...
Robot (Photo credit: ewen and donabel) Are You a Robot? We have heard a lot of talk lately about the risks of automation in social media. Many people seem to believe that automating tweets, or posts...
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Aviva Empowers Communities for a 4th Year Starting Today @AvivaCF #BeTheChange
The Aviva Community Fund Launches this week for it’s 4th consecutive year. This social media based contest puts the power into the hands of the communities around them to have a vote and make positive...
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Changing The Buzz Words in Social Business: “The Impact Equation” Delivers...
The Impact Equation by New York Times bestselling authors Chris Brogan & Julien Smith is set for release on October 25th. I was thrilled to get an advance copy for review and am so honored to be...
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It’s Your Blog – Own it. Beyond The Usual Rules For Blogging Success
Blogging effectively takes a lot more than just writing. If I asked you what the top most important things in blogging are, what would you say? Write “interesting content”? Be relevant? Keep it short?...
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Social Connections | To Friend or Not To Friend : You had me at Subscribe
My friend and Social Media Consultant, Linda Bernstein came up with a good question on her Facebook status, she wanted to know if people friend people whom they do not know. It’s a great question...
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Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients
Oftentimes when you give a formal name to something, the initial concept which it is based on grows into what seems to be a heavier, more complex issue. Content marketing is a huge case in point. The...
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CTRL ALT DELETE: @MitchJoel On Leadership,Sexy Marketing In A Digital Age |...
Article by Mila Araujo Google Profile+ Its time for a new age and a new approach. Business “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of...
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When You’re Overrun With Fear. Leadership, Marketing and Culture – Creating...
The underlying theme for much of what I have been seeing lately seems to have it’s roots in fear. Online and offline, people everywhere seem to be stunted by fear. This not only hurts your business,...
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Marketing Madness: Content marketing and the importance of listening #ContentMTL
A lot of the focus on content marketing goes into the importance of learning how to create good content, however, one very important aspect is often overlooked – the importance of listening. As the...
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A Simple Rule to Manage Your Marketing : Stop Thinking it’s “just marketing”
We can talk about it all we want, but at some point the results from investments you make in your business have to become evident. Investments like social marketing are the trickiest to assess for...
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